On Monday, August 2, 2021, a seminar was held at the Chamber of Florina, for the training and guidance of the companies of the Municipality of Florina that expressed interest in receiving the Local Quality Label of "BROWN BEAR", which was developed and will be awarded in the frame of LIFE AMYBEAR project.
Executives of LEVER S.A., project lead partner, presented the procedures for the installation of the management system of the "BROWN BEAR" Standard, its criteria and the procedures for Label awarding. The companies have already started the system establishment and their award with the "BROWN BEAR" label is expected to be completed by the end of September.
The Chamber of Florina, recognizing that the presence of the brown bear in the area, will contribute both environmentally and financially to the development of Florina, decided to be the managing and awarding authority of the "BROWN BEAR" Standard and to mobilize the companies in the area to participate in this effort. The awarding of the Label to the interested companies by the Chamber of Florina and the LIFE AMYBEAR project will be recognition of their efforts for protecting and promoting the Human and Brown bear coexistence in the area.